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Marketing
Roopa Weber

Roopa P. Weber

Senior Vice President, Chief Marketing Officer
As chief marketing officer of Ariel, Roopa spearheads the firm’s marketing and brand strategy, overseeing and executing its creative vision through integrated marketing efforts and targeted campaigns. Her primary focus is to contribute to the firm’s overall growth and to build global brand awareness. With over two decades at Ariel, Roopa most recently served as the head of institutional client services. Prior to joining Ariel in 1997, she worked for a Chicago-based fundraising consulting firm and at Northwestern University’s Kellogg School of Management. Roopa is a board member of Strides for Peace, which works to eliminate gun violence from Chicago’s neighborhoods. She also serves on the advisory board of the Gene Siskel Film Center and is a member of the School of the Art Institute of Chicago’s Fashion Council and its Executive Committee. In 2012, she was named a fellow of Leadership Greater Chicago and currently serves on their LFA Board. Roopa attended Lake Forest College, where she graduated with a BA with honors in her double major of French and psychology.
 
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