In his November 19, 2010 Forbes column, John W. Rogers, Jr., Founder and Chief Investment Officer of Ariel Investments, LLC, explains why when choosing companies for his portfolios, he prefers "long, well-established, sustainable growth — not miraculous short-term spurts."

This article was written by John W. Rogers, Jr. for Forbes and candidly discusses individual holdings. These opinions are current as of the date of the article, but are subject to change. The information provided in the article does not provide information reasonably sufficient upon which to base an investment decision and should not be considered a recommendation to purchase or sell any particular security.